. C I T Y G A T E O U T L E T S H K .
S E A S O N A L C A M P A I G N S
Citygate Outlets, which located10mins from the Hong Kong International Airport, is the first outlet mall in Hong Kong.
It is home to more than 90 international brands offering yearly discount of at least 30% to 70%
on designer fashion, sports, beauty, accessories, children’s wear, and home items.
/ Summer promotion 2012 /
The promotion was held during the Olympic Games 2012. Citygate Outlets requested to have linkage between their promotion and the hot topic at the time, Olympic Games. In every season, they used to give out featuring gifts for people who reaches a point of purchase. So this year, we designed a shopping tote bag as gift.
"Shopping Champion" tote bag created a unique way to put on medals, only for shopaholics! (on shoulders)
The outlets had given out 20,000 bags in a week, and successfuly raise their sales.
/ Christmas Promotion 2012 /
Our idea: Guilt-Free Shopping. The key visual of the campaign is a shopaholic girl confession to god. We use the sense of humor to tell it's actually not a sin to shop. You can have your seasonal guilt-free shopping in Citygate Outlets.
Print ad - newspapers, magazines, in mall lightbox
MTR track side billboard
/ Christmas Promotion 2013 /
In 2013, client would like a more straight forward approach. So we designed a big persentage icon with christmas wreaths, to straightly communicate with audience "Christmas! Big discount!"
In 2013, client would like a more straight forward approach. So we designed a big persentage icon with christmas wreaths, to straightly communicate with audience "Christmas! Big discount!"
MTR track side billboard
Print ad - magazines, in mall lightbox
Credits:
Client: Citygate Outlets HK
Agency: Templar Archives Ltd.
Creative Director: Danny ma
Art Director: Chloe Ng, Alfee Chan
